Food Hub Academy

You, as a food professional, want to accelerate the transition to a healthy, sustainable and fair food system. The Food Hub Academy offers you the theory, best practices, experience, changemakers skills and the right netwerk to make a change.

What to expect?

The world of food is constantly changing, rapidly. In what way do complex developments like the nitrogen crisis, farmers protests and climate change influence your daily work or business? What do we actually mean with biodiversity or circularity. What do they mean for you? As a corporate professional, you play an important part in the food chain. To gain a better and thorough understanding of this system around you, we invite you to speak with, learn from and listen to all these people that make up the other parts of the food chain. 

In this Academy you will learn all about the food transition and what your role is in it. Through insight in your personal leadership, you will learn how to take charge of what you want to do in that transition and you will get your hands dirty during the field trips. Last but not least, you will acquire all the skills needed to become a change maker to actually bring forth your ideas. Together with 14 other food professionals you are guided from ideation to pitch ready food solutions that are embedded in and answering to the challenges of today’s food system ánd that fits your role in that system. At the closing of the program you will get the opportunity to present your idea to a bigger audience. 

    • Joris Lohman

      Joris Lohman is politicoloog en mede-directeur van Food Hub, het onderwijsbureau voor landbouw en voedsel in een veranderende wereld. Hij wordt gedreven door zowel de de theorie achter ‘de voedseltransitie’, die hij kraakhelder kan uitleggen, als de praktijk ervan. Joris werkt met boeren, bedrijven en overheden samen om die transitie te versnellen. Daarnaast geeft hij les aan jonge voedselveranderaars én laat hij geen mogelijkheid onbenut om Sicco Mansholt aan te halen.

    • Joszi Smeets

      De afgelopen 10 jaar heeft Joszi middenin de voedselbeweging gewerkt en trainingen gegeven (o.a. over Persoonlijk Leiderschap). Joszi is mede-directeur van Food Hub en bouwt onze onderwijsprogramma’s en producten. Ze richtte samen met Joris Food Hub op omdat ze als sociaal geograaf sterk gelooft dat de voedseltransitie door mensen wordt gedreven en dus emotioneel en cultureel geladen is. Het is zo groot maar ook heel klein, en dat maakt voedsel het beste instrument om in handen te hebben.

    • Lelani Lewis

      Lelani Lewis creates inspiring experiences with her innovative and vibrant approach to food. Hailing from South London with Grenadian and Irish heritage, Lelani grew up amongst the diversity of cuisine; learning the ins and outs of global flavours from a young age with favourites such as bara and sweet patato pie.

      She's a chef, public speaker, entrepreneur and she is writing het own cookbook that will come out in 2023. In this course, she will be the moderator of the program.

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    Wat ga je leren?

    Curriculum

    20/01/23: Kick-off day

    - Conversation with Joris Lohman about the food transition 

    - Training Personal Leadership by Joszi Smeets

    - Online homework Personal Leadership (o.a. videoportret and practical tools)

    - First attempt to define the problem that you want to adress

    10/02/3: Fieldtrip 1 - Het Regime

    Why do we do things the way we do them? This first field trip focuses on the current dominant regime. See and hear directly from the people that are working daily within this regime. From farm to table: what are their challenges, wishes and hopes?

    10/03/23: Field trip 2: Innovations 

    How can we do things in another way? This day is about innovations that challenge the current regime. We speak with innovators, from pioneers to first adapters, and hear how they make their own food transition, why they chose this and what challenges they are facing.

    31/03/23: Reframing the Food System

    The world is changing at a rapid speed and you are wondering whether your product or business still fits the needs of the (future) users. With design thinking expert Beatrijs Voorneman of Reframing studio. We will deconstruct the now, reframe your design context and learn how to design for the future.

    14/04/23: A Prototyping Mindset

    During this day, expert Maarten Essenburg will teach you how to easily develop your food idea and how to accelerate its road to success. All together you will acquire an essential mindset for transition: A Prototyping Mindset.

    05/05/23: Finding your Business Focus

    Sometimes you need to take a step back, in order to see the  overall needs of your ambition. Food Hub director Jeroen van IJzerloo will invite you to slow down to go fast. This day is all about learning the right techniques to analyse your project and finding your business focus.

    26/05/23: Pitch Training

    Learn how to pitch you Food Solution. Our trainer Linda Vermaat will give you practical tools and direct feedback that give you all you need to learn how to make a great pitch. After this session you will be able to share all your developments with the world.

    16/06/23: Closing

    In the morning we will host a closing session with your peers. In the afternoon we will be joined by your invitees, colleagues, connected people or family and friends. an important moment with the food movement!

    Reis mee, dwars door het Nederlandse Voedsellandschap

    wanneer: woensdagavond 5 oktober, woensdag 12 oktober, woensdag 2 november, woensdagavond 9 november

    waar: ter land ter zee en in de lucht, de exacte locaties volgen na de zomer. Maar zeker is dat je met je poten in de klei gaat op goed bereikbare locaties.

    voor wie: Voor (jonge) professionals werkzaam in food, nieuwsgierig naar de echte verhalen uit de voedselketen. Er is plek voor minimaal 15 deelnemers en maximaal 20. Vol=vol

    kosten: €1600,-

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    Food Hub Academy

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    Regular price €3.750,00 EUR
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    FAQ

    Wat heb ik nodig voor deze opleiding?

    Helemaal niets, een open blik en nieuwgierig karakter zijn mooi meegenomen!

    Hoe lang duurt de opleiding?

    De opleiding begint met een kick-ff avond, gevolgd door twee excursiedagen en hierna nog een slotavond.

    Wanneer kan ik beginnen?

    We starten op 5 oktober!

    Wat als ik niet tevreden ben over de opleiding?

    We are confident about the quality of our education, and we trust that you will be too. However, if you have completed the course and feel like you have not learned anything or did not find it useful, we offer a full money refund within fifteen days.

    Wat als ik vragen heb?

    mail naar hello@foodhub.nl of stuur een DM op onze instagram en we beantwoorden je vraag zo snel mogelijk!