A Reframing Mindset
You are here because you feel the urgency or have received an assignment to innovate to change your product, service or business. It can also be that you want to get familiar with a design process for an unknown future. Either way, you want to anticipate the rapidly changing world of food and agriculture and contribute to this transition positively. It is crucial for a changemaker to not just improve a product or service, but to understand why your design will bring about the change you envision.
This course will teach you exactly that! In other words, you will acquire a Reframing mindset.
Meet your moderator
Lelani Lewis will take you through this course from A to Z. As a food entrepreneur and founder of several food businesses herself, Lelani understands the process of transforming an idea into an actual company.
Lelani is founder of Whisk Food Studio, busy writing a cookbook and organizes interactive pop-up dinners exploring the culinary history of the Caribbean. Lelani: "The more you try, the more you fail, the more you know which way you need to go."
What will you learn?
Course curriculum
Welcome to Food Hub
Introduction
What are you going to learn
Workbook and example student
Learn from the reframing expert
2.1 How to think like a designer
2.2 How to get started
Step 1, 2 and 3 - the deconstruction
3.1 What is deconstruction and why
3.2 Step 1 - the product level
3.3 Step 2 - the interaction level
3.4 Step 3 - the context level
Step 4 - the future context | WHY
4.1 End user, domain and scope
4.2 Building the future context, the probable future
4.3 Mission statement, the preferable future
Step 5 - the interaction | HOW
5.1 The behaviour of the end user: interaction
Step 6 - your context | WHAT
6.1 Brainstorming: from ideas to concept
6.2 Building a concept
Wrap up
You did it!
We would love to hear from you
