Finding your business focus
Welcome to finding your business focus!
This online course, developed by Food Hub, will teach you all about creating a sustainable business plan for your food idea.
Why take this course?
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Meet the expert
Jeroen van IJzerloo is director and co-owner of Food Hub. He is responsible for the operations and finance of Food Hub. With his background as development economist and in Rabobank Nederland, he knows how to translate trends and developments in society to leading your business. Next to Food Hub he is cofounder of 5voor1, a consultancy that advises farmers and MKB on developing their future proof business models.
Meet your instructor
Lelani Lewis is your guide for this course. Lelani will take you through this course from A to Z. As initiator of Code Noir, she organizes interactive pop-up dinners exploring the culinary history of the Caribbean. {UITBREIDEN}
Lelani is also founder of Whisk Food Studio, and busy writing a cookbook.
Lelani: "The more you try, the more you fail, the more you know which way you need to go."
What will you learn?
Course curriculum
Welcome to Food Hub
Hi there (video)!
Let's get started
Introduction video
Course workbook
Example student
You x your company
The magic of zooming in and out
Zoom out: your company's ecosystem
Zoom in: your competences and limitations
Business Model Canvas
What is BMC?
How do I create a BMC?
How does BMC assist me?
Your Business Model Canvas
Fill out your BMC
Value proposition
Customer segments
Customer relationships & channels
Income
Key resources & key partners
Key activities
Costs
Data analysis
Key activities vs value proposition
Customer segments vs customer relations
Income versus value proposition and customer segments
Key factors vs costs
Next steps
Your BMC harvest and finding focus
Wrap up
Curated sources
Credits
We love to hear from you
What is included in the course?
➕ 9 instruction videos (including subtitles and full transcripts)
➕ A video portrait of Jeroen van IJzerloo, the BMC expert
➕ Your personal workbook
➕ Example casestudy
➕ Carefully curated sources for additional learning
➕ Unlimited access (including future course updates)
Finding your business focus
Create sustainable businessplan for your food idea.
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FAQ
What do I need to take this course?
What do I need to take this course?
You need a digital device, internet and an idea. That's the beauty of it: you can take the course in the comfort of your own home, in your own time. We do recommend that you print the coursebook (which is sustainably designed so that it won't take to much ink).
How long does the course take?
How long does the course take?
This course is based on self paced learning. You can take as little or as much time as you want. However, we suggest you to divide the course workload into 3-5 separate moments.
When can I start?
When can I start?
Your course login will be available from June. After that, you can start any time you want.
What if I have questions?
What if I have questions?
If you come across any technical difficulties, feel free to reach out to support@foodhub.nl. We will try to help you as soon as possible.
